What We Expect
We don’t expect to see the iPhone 7 until the fall of 2016, so it’s quite a ways off. Apple’s next-generation iPhones, coming in the fall of 2015, are likely to be named the iPhone 6s and the iPhone 6s(6c) Plus, in line with Apple’s long-running “S” naming scheme.
Apple has used the “S” naming formula to mark years where the iPhone does not receive a major redesign since the debut of the iPhone 3GS in 2009. Releases have been as follows:
2007 – iPhone
2008 – iPhone 3G
2009 – iPhone 3GS
2010 – iPhone 4
2011 – iPhone 4s
2012 – iPhone 5
2013 – iPhone 5s
2014 – iPhone 6 and iPhone 6 Plus
2015 – iPhone 6s and 6c
2016 – iPhone ?????
KGI Securities analyst Ming-Chi Kuo has suggested that it’s possible Apple will call the successors to the iPhone 6 and 6 Plus the iPhone 7 and iPhone 7 Plus due to the significance of the features being introduced with the next-generation devices, so there is a slight possibility we will see these names being used for the 2015 devices instead of the 2016 devices. We believe it is more likely Apple will continue on with its existing naming policy, however, launching the actual iPhone 7 in 2016.
2015 will mark an “S” iPhone upgrade year that will introduce new features like an improved camera and a better processor, but 2016 will bring an even-year upgrade that will likely include an all-new iPhone design. Since the iPhone’s debut, Apple has introduced new designs in 2008, 2010, 2012, and 2014.
It’s likely Apple will continue releasing two versions of each iPhone, so we may see an iPhone 7 and an iPhone 7 Plus in 2016. Apple may stick to 4.7- and 5.5-inches, or take the opportunity to further refine screen sizes, shifting the dimensions somewhat to match the company’s design vision for the updated phones.
We may not know much about the iPhone 7, but we’re already hearing a few details on the iPhone 6s and 6s Plus, coming in 2015.