Saturday , 3 December 2016

Report claims iPhone 6s isn’t selling as fast as Apple thought it would

Apple is reportedly slashing iPhone 6s orders by 10% according to analysts, as the demand for the best iPhone yet is weaker than expected. Credit Suisse analysts have one theory for the lack of interest in the new iPhone 6s that’s related to 3D Touch,Business Insider notes. According to the bank, there’s a “disappointing” number of apps that support the new pressure-sensitive touch gesture.

That doesn’t mean the analysts expect iPhones sales to be weak this holiday season. Apple will reportedly make about 80 million iPhone 6s units in the fourth quarter, with the company apparently lowering iPhone expectations for next year from 242 million to 222 million units.

The iPhone isn’t in trouble, Credit Suisse said, when it comes to Apple’s long-term plans. Apple’s iPhone user base is seen jumping to 615 million, continuing the 24% growth seen last year.

The analysts also highlighted one particular thing about the new iPhone 6s, the new iPhone Upgrade Program that lets users buy a new iPhone in installments and upgrade to a new iPhone every year if they so desire. According to Credit Suisse’s research, the plan will accelerate the rate at which people upgrade their iPhones.

Analysts have questioned Apple’s ability to beat its Christmas 2014 sales record with the help of the iPhone 6s even before the phone was launched. Apple’s guidance for the holiday 2015 quarter suggests the company might beat the previous record, but only by a small margin.

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